Brief
The International Broadcasting Convention (IBC) is a premier event that gathers industry leaders to showcase the latest media, broadcasting, and technology innovations. Sony's booth and other touch points must reflect its reputation for innovation, creativity, and excellence while attracting attention and engaging attendees.
The International Broadcasting Convention (IBC) is a premier event that gathers industry leaders to showcase the latest media, broadcasting, and technology innovations. Sony's booth and other touch points must reflect its reputation for innovation, creativity, and excellence while attracting attention and engaging attendees.
Target Audience:
- Industry professionals, including broadcasters, filmmakers, technologists, and content creators.
- Industry professionals, including broadcasters, filmmakers, technologists, and content creators.
- Decision-makers in the media and entertainment industries
