OBJECTIVE
Develop a 2021 hero corporate messaging theme highlighting
and communicating SDL's offerings' comprehensive value.
Develop a 2021 hero corporate messaging theme highlighting
and communicating SDL's offerings' comprehensive value.
BRIEF
Create a compelling identity for the "Time to Transform" campaign.
The messaging should be emotionally engaging, forward-thinking,
and versatile for various business sectors and marketing materials.
Create a compelling identity for the "Time to Transform" campaign.
The messaging should be emotionally engaging, forward-thinking,
and versatile for various business sectors and marketing materials.
DEFINITION OF TRANSFORM
TRANSFORM
To change the appearance or character completely.
To change the appearance or character completely.
FORM
A visible shape or a configuration of something.
A visible shape or a configuration of something.
Transformation shown below from left to right is using the abstract object as the thought leadership identifier.
Video concepts
This concept was used for product launches; instead, see below.
