Brief:
Enabling the future state of content is about where technology is taking us and how, through a machine-first strategy, we can create a seamless customer experience. The visual identity will outline five topics that will feature throughout the year and require each section to have a visual theme and show how a machine-first and human-optimised model would work together.
Enabling the future state of content is about where technology is taking us and how, through a machine-first strategy, we can create a seamless customer experience. The visual identity will outline five topics that will feature throughout the year and require each section to have a visual theme and show how a machine-first and human-optimised model would work together.
Notes:
The initial briefing was to create visuals for three topics, which then grew to five while the project was at the conceptual stage.
The initial briefing was to create visuals for three topics, which then grew to five while the project was at the conceptual stage.




Second concept idea

